1/14/2025
Did your business recently acquire some new company vehicles? Maybe you’re looking to turn a personal car into an advertising tool for your business. Do you happen to have a fleet of cars, trucks and vans that all need to updated with your new brand standards? No matter your situation, there’s a vehicle graphic solution for you.
Determining the right option when it comes to vehicle graphics is an art. Our team of experts can help you choose the right way to get your brand out on the road, but we’ve also put together this guide to get you started.
What’s the best type of vehicle graphic for me?
It’s never been easier to accelerate your promotional efforts than with vehicle graphics, but there are a lot of options available to you. Consider the upsides of each choice when thinking about your specific needs.
- Lettering: Vinyl letters are one of the most economical ways to put your company name, as well as other crucial information (such as your address, phone number and website) on your vehicle. They’re often used in conjunction with other graphic items, such as a partial wrap or spot graphics. On their own, they’re great when you have a large fleet of cars or trucks that may need individual identification or DOT numbers to be visible.
- Decals: Also called “spot graphics,” vinyl decals are great for featuring your logo or displaying a product on your vehicle. They can be designed for the sides of your vehicle or can be placed on the hood or rear. They can also go on your windows when printed on perforated vinyl that allows drivers to safely see out of the car. Combining these with lettering allows you to create a cohesive, complete design that grabs attention.
- Magnets: When you have a personal car that serves business duties when you’re on the clock, consider a magnetic graphic. These stick right to the side of your vehicle and are generally designed to include the company’s logo and contact information. If you frequently make deliveries or house calls but use your own car or a rented van to do so rather than a dedicated company vehicle, this may be your preferred choice.
- Partial wraps: These custom vinyl graphics are backed with an adhesive to stick to your car for a long time, standing up to the wear and tear of the road. The design your graphic designer creates should complement the underlying paint of the unwrapped section of the vehicle – you don’t want shades to clash! You can create a comprehensive design by combining a partial graphic with lettering or decals, too.
- Full wraps: If you want to truly turn your company car into a rolling billboard - this is the way to go. They can be applied to vans, trucks, trailers, buses and more. Really any kind of vehicle can be wrapped! A full wrap is ideal for when you have a complex design or photos, or if the underlying paint would clash with just a partial design. They easily stand up to road wear and, when installed properly with quality vinyl, can be removed without damage to the finish underneath.
What benefits do vehicle graphics offer?
There have been several studies that have shown that vehicle graphics are among the most cost-effective outdoor marketing options out there. They provide a stronger value on a cost-per-thousand impressions basis than televisions or magazines. And, in fact, according to one 3M study, fleet graphics can cost as little as 15 cents per thousand impressions. Compare that to online ads, which can cost up to $21 per thousand impressions, and the savings add up fast!
Ready to start seeing these benefits at your own business? Start accelerating your marketing efforts today with help from Image360. Talk to us today for a free consultation!
